Client

The Native Sun

Services

  • Branding
  • Creative consulting
  • Web design

Credits

  • Illustrations: typogriff
  • Site Development: Piroc Media

We began our partnership with The Native Sun in July 2024, leading a full brand and website revitalization. Founded in 1962, the hotel carries a rich legacy, so we blended nostalgic, retro cues with a vibrant, sun-soaked aesthetic inspired by their oceanfront location just north of Miami. Through color exploration, updated typography, refreshed iconography, and an expanded visual language, we created an identity that feels both rooted and inviting.

With the brand foundation established, we moved into a complete website transformation. The new site brings The Native Sun’s spirit to life through custom illustrations, interactive elements, and bespoke typography, each crafted to transport visitors straight to the shoreline. The result is a warm, memorable digital experience that feels unmistakably true to who they are.

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