Client
Girls Who Code
Services
- Art direction
- Branding
- Digital design
- Event design
Credits
- Agency: Qulture
- Role: Art Director
- Team: jemme aldridge, jassim alsane
Qulture and Creative Director Jemme Aldridge contracted Greetings From to help concept and design Girls Who Code’s CodeFair, an experiential celebration of the organization’s ten year anniversary that mirrored their ambition and creativity held over the course of three days in New York City’s Altman Building. Working in partnership with Qulture and Jemme, Greetings From helped to bring CodeFair and its activations to life which included the event’s logo, digital hex code aura photography, a NFT art room, cyber security cat cafe and the main stage’s digital wall which featured innovative digital-first female-identifying artists’ work.
Qulture’s post-event findings found that Girls Who Code’s CodeFair resulted in a sold out Opening Night Party and Fundraiser with over 200 guests. Across the three days of CodeFair’s run, over 3,000 people attended, doubling the number of what was expected.
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